Film
Role Art Direction, Concept, Script

Every year, around 15 billion batteries are used worldwide – but only 2% of these end up being recycled. To mitigate this growing environmental issue, Samsung launched the new SolarCell Remote - an eco TV remote that is powered by light.

To launch this first ever product of its kind to the world, we told a charming story of a battery-operated toy monkey who realises he’s part of the problem. He sets out on a journey to help the environment, making the world a better place. Turns out it’s also a reflection of how we can all take small steps towards a greener future.

Working closely with director and puppeteer duo, Adeena Grubb and Andy Biddle, a toy monkey puppet was created. With an unlimited source of light energy, it journeyed across London - from the living room all the way to the forest.

Design & Prototype
We handmade a miniature felt monkey and added nuanced design details before creating.

Expressions & Movements
Developing a range of 9 expressions for our monkey and practicing its movements in actual locations.

Post-production
Finally, we removed the puppeteering rods and added a whimsical quality to the film via grading and music composition.