๐Ÿตโ˜€๏ธ THE JOURNEY

Client: Samsung Global
Production: Blinkink
Film

The inspiration behind the journey


Every year, around 15 billion batteries are used worldwide โ€“ but only 2% of these end up being recycled. To mitigate this growing environmental issue, Samsung launched the new SolarCell Remote - an eco TV remote that is powered by light. 


A little toyโ€™s monkey dream


We told the story of a battery-operated toy monkey who realises heโ€™s part of the problem and sets out on a journey to help the environment and make the world a better place. Turns out itโ€™s also a reflection of how we can all take small steps towards a greener future.

WATCH THE FILM BELOW ๎‚Œ๏ธŽ๏ธŽ๏ธŽ

Bringing the monkey to life


Working closely with director and puppeteer duo, Adeena Grubb and Andy Biddle, a toy monkey puppet was created. With an unlimited source of light energy, it journeyed across London - from the living room all the way to the forest.


Design & Prototype
We handmade a miniature felt monkey and added nuanced design details before creating.


Expressions & Movements
Developing a range of 9 expressions for our monkey and practicing its movements in actual locations.

Real World Shoot
Instead of building sets, we wanted our toy monkey to live in the real world and interact with its surroundings.

Post-production
Finally, we removed the puppeteering rods and added a whimsical quality to the film via grading and music composition.




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