Nike Win on Air
Nike Air is the most decorated innovation for athletes. Many legendary victories, like those of Michael Jordan, Ronaldo, Serena Williams, and Eliud Kipchoge, were all won on Nike Air. Today, Nike Air has evolved into a cultural icon, a fashion statement. People have forgotten that athletes win on Air.
With the Paris 2024 Olympics coming up, we reminded the world what Air was made for and turned the invisible, into the unmissable. Demonstrating the power of Air, in the air.
We took over the streets of Orchard Road in Singapore and the skies above one of the largest Nike flagship stores in Asia, recreating Air's greatest wins and solidifying once and for all that champions are made on Air.
With the Paris 2024 Olympics coming up, we reminded the world what Air was made for and turned the invisible, into the unmissable. Demonstrating the power of Air, in the air.
We took over the streets of Orchard Road in Singapore and the skies above one of the largest Nike flagship stores in Asia, recreating Air's greatest wins and solidifying once and for all that champions are made on Air.
[Full case coming soon!]