Tiger Summer Puffer

The first ever puffer jacket
made for the summer.

In the world of Gen Z sub-cultures, puffers have been blowing up.
But they are way too hot for the tropics and a trend too hot to follow in Southeast Asia.

So to promote Tiger Crystal to a younger target audience who doesn’t drink beer,
we created the world’s first puffer jacket for the summer.
With a beer-powered cooling system made specifically to keep you cool in the tropical heat.

A limited-edition piece of wearable tech that lets you feel what an ice-cold Tiger Beer tastes like.

A perfect brew of art and innovation.

In collaboration with fashion designer Izzy Du, the artist behind some of the wildest puffer designs in the fashion world and creative tech studio Whatever Co, we created the first-of-its-kind garment.

Watch the behind-the-scenes

A puffer with a statement.

Paying tribute to the sole brand element of Tiger Beer – the Tiger itself,
the puffer design features panels inspired by the stripes and a subtle nod with the fangs and ears.
We even hid pouches all over for the wearer to keep a spare beer at hand ;)

CCA 1x Grand Prix, 2x Gold, 1x Silver, 1x Bronze