Samsung Galaxy S24 Launch
Launching Galaxy AI globally, just like that.
Another year, yet another phone launch... *yawns*

But when Samsung said they were going to introduce Galaxy AI to the new S24 series, we knew this was going to be something different. It’ll change how we see phones forever.

So, to launch Galaxy AI to the world, we created a series of films that tap into real-life moments. Moments where we’ve done things a certain way, only now with Galaxy AI, your life is made easier. Just like that.

And just like that, we created the largest campaign ever launched by Samsung. We produced over 19 films in just three months, rolling out on television, outdoor, digital and social in over 50 markets worldwide.