Tiger Crystal, Brewed for Your Fire
The hotter your fire,
the more refreshing Tiger Crystal tastes.
The hotter your fire,
the more refreshing Tiger Crystal tastes.
A mixed media fever dream
A giant Yeti, crazy eskimos and a gate-crashing skier. We tell the story of a girl who although is apprehensive at first, quickly finds herself on the dancefloor busting moves and getting “on fire”. And there’s nothing more refreshing than a Tiger Crystal at the end of it.
To visualise how this feels, we created an entertaining film and key visuals inspired by the world of the internet – memes, gifs, and tiktoks of Gen Zs.
A giant Yeti, crazy eskimos and a gate-crashing skier. We tell the story of a girl who although is apprehensive at first, quickly finds herself on the dancefloor busting moves and getting “on fire”. And there’s nothing more refreshing than a Tiger Crystal at the end of it.
To visualise how this feels, we created an entertaining film and key visuals inspired by the world of the internet – memes, gifs, and tiktoks of Gen Zs.
We refreshed the stereotypical and conventional visual cues of beer advertising (aka swirling golden liquid) with tons of mixed-media techniques. My top three favourite snippets of the film: 1. the farting pimiento, 2. ugly beautiful eskimos and 3. beer foam inception. This was a real fun one we made!