Water Gun of Fortune
Client: Riot Games (2021)
League of Legends - Wild Rift
Activation
League of Legends - Wild Rift
Activation
Thailand’s biggest festival, cancelled
Everyone was looking forward to celebrating Songkran this year.
But with the sudden spike in Covid-19 cases, everything came to a halt.
We set out to find a way to help Thai gamers celebrate their traditional festival during a time of lockdown.


Making a splash, without making a splash
We turned to Wild Rift and borrowed a weapon from an in game champion – Miss Fortune. Transforming her pirate’s pistol into a water gun that showers blessings instead of bullets. The weapon was brought to life, from figuring out gun proportions to getting the moulding technique right and finding ways to make the gun splash water.
WATCH THE LAUNCH FILM BELOW ︎︎︎
Splashing good times
To build a wave of excitement, we surprised influencers and fans. Bringing Songkran to everyone at home.

Blueprints of Miss Fortune’s pistols were released on social media to tease fans about a weapon being made.

Made with a splash of magic and hydrochromic technology, we created health bar shirts that turn red when in contact with water.

Life-sized water weapons were crafted to emulate its in game counterpart perfectly and delivered in handmade wooden crates.

Working with Thai entrepreneur and local champion, Maysa Talerd, we designed limited edition Wild Rift champion face shields.
WATCH THE INTERVIEW WITH MAYSA TALERD ︎︎︎
Adding smiles to the land of smiles
With a little Songkran blessing, the campaign was pulled off within a month.
It filled us with joy knowing that we brought smiles to Thai gamers during a time they needed it most.







Role Art Direction, Designer
Partner/Writer Audrey Chia
CD Xander Lee
Production Sweet Chaos
Partner/Writer Audrey Chia
CD Xander Lee
Production Sweet Chaos
Click next for more work. Or else, ta-ta!