Time for Change

Role Art Direction, Concept
IKEA was opening their first store in Penang, Malaysia. We took the chance to retell IKEA’s brand story through a series of animation, bringing three iconic IKEA products to life - the POANG chair, FRAKTA blue bag and BILLY bookcase.

Each furniture narrates a value that the brand believes in – sustainability, creativity and simplicity. Expressing how IKEA has been embracing change throughout the years.

CD Gaston Sotomayor

Production Pleid St.
Music & Sound Design Father