
Time for Change
Animation
Role Art Direction, Concept
IKEA was opening their first store in Penang, Malaysia. We took the chance to retell IKEA’s brand story through a series of animation, bringing three iconic IKEA products to life - the POANG chair, FRAKTA blue bag and BILLY bookcase.
Each furniture narrates a value that the brand believes in – sustainability, creativity and simplicity. Expressing how IKEA has been embracing change throughout the years.
Each furniture narrates a value that the brand believes in – sustainability, creativity and simplicity. Expressing how IKEA has been embracing change throughout the years.
2018
CD Gaston Sotomayor
Production Pleid St.
Music & Sound Design Father
CD Gaston Sotomayor
Production Pleid St.
Music & Sound Design Father