Time for Change

Client: IKEA South-east Asia (2019)
Animation


Making a statement


IKEA was opening their first store in Penang, Malaysia. We took the chance to retell IKEA’s brand story through a series of animation, bringing three iconic IKEA products to life — the POANG chair, FRAKTA blue bag and BILLY bookcase.

WATCH THE REEL BELOW ︎︎︎


Products made with a purpose


Each furniture narrates a value that the brand believes in – sustainability, creativity and simplicity. Expressing how IKEA has been embracing change throughout the years. Enjoy the three individual animation below.






Role Art Direction
CD Gaston Soto
Production Pleid St, Mother
Accolades

CCA Bronze for Craft


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