🎁 THE VALUE OF LIFE

Client: Singtel / Income
Production: Freeflow
Film


Society often makes migrant workers feel undervalued and unimportant. They risk a lot just to make a living for themselves and their family back home, having to take on precarious jobs and endure tough living conditions. And it is very common for them to face extreme financial pressure.

Partnered with Income, Singtel wanted to launch a new add-on to their existing prepaid plans. Allowing migrant workers to protect themselves with insurance in the event of retrenchment.

To inspire our migrant workers to take action to protect themselves, we created an emotive social experiment to allows them to realise how important they are to the people around them.






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