THE AD WE WON’T WANT YOU TO SEE

Young Glory 2019 — 2020
🏆 Gold


Task: Use social media to make kids aware of the dangers of screen-addiction.
Convince and enable them to disconnect and convince their friends & followers to do the same.




Background: The Philippines is ranked number one for social media usage in a 2019 study. With Filipino teens spending at least 4 hours on social media daily, twice the global average.

Insight: Addicted to their phones, they can’t stop scrolling through their social feeds even during mealtimes. Missing out on treasured time to connect with family and friends. So much so that mealtimes have become the new golden hour for advertising — with brands seizing the opportunity to advertise online.



Partnering with Filipino’s well-loved household brand Jollibee, we get teens to disconnect from social media and reconnect over meals.

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THANKS FOR POPPING BY!