Hyper Court
Client: Nike (2018)
Integrated, Mobile, Experiential, Digital
Integrated, Mobile, Experiential, Digital
World’s coolest basketball courts.
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Bridging the gap between will and skill
In the Philippines, basketball is nothing short of religion. For decades, players have dreamt of raising their game and making it to the NBA.
Despite the relentless pursuit, not a single Filipino has actually made it. The ambition was to allow the youth to get better at the sport that they love.
Access greatness through your phone
GOOGLE TECHNOLOGY STREAMING FULL HD CONTENT, DATA FREE
Where the sport is deeply rooted in the city’s culture yet access to data and training is limited, we took over five iconic street courts in Manila and used player data and design to transform the courts to act as your coach. Creating a training platform that unlocks drills and sent directly to the baller’s phone as they step into the court.
Where the sport is deeply rooted in the city’s culture yet access to data and training is limited, we took over five iconic street courts in Manila and used player data and design to transform the courts to act as your coach. Creating a training platform that unlocks drills and sent directly to the baller’s phone as they step into the court.
WATCH THE CASE BELOW ︎︎︎
Art not for art’s sake
A bank of 75 pieces of training content was created from scratch.
Taking inspiration from video games and comics, we turned each of them into entertainment and brought the fun back into doing drills.
WATCH THE DEMO BELOW ︎︎︎
The visual identity of Hyper Court was also amplified by the creation of other assets.
Each art piece telling a baller’s story, both of the NBA stars and our common everyday player.
Each art piece telling a baller’s story, both of the NBA stars and our common everyday player.
EVEN THE KING THOUGHT IT WAS COOL︎︎︎
Role Art Director, Designer, Illustrator
CD Aste Gutierrez, Dillah Zakbah
Creatives Sudhir Pasumarty, Kara Bautista, Deng Tee, Jereek Espiritu
ECD Joakim Borgstrom
Key Illustrator Arturo Torres
Production Media Monks, WYD, Tower of Doom, Edge of Light
CD Aste Gutierrez, Dillah Zakbah
Creatives Sudhir Pasumarty, Kara Bautista, Deng Tee, Jereek Espiritu
ECD Joakim Borgstrom
Key Illustrator Arturo Torres
Production Media Monks, WYD, Tower of Doom, Edge of Light
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