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ArtdirectHER / CopywritHER


Intiative Work
“If we want to change the present state of female representation in the advertising industry, we need to start by hiring women.” As young female creatives, Audrey and I realised that there were not many women role models we could look up to, especially at senior levels. There’s still a lack of representation in our industry and a lot more can be done to better balance the gender gap in advertising.

‍So on International Women’s Day, we launched a simple initiative — a platform to highlight women creative portfolios so that agencies can search for talent easily.

ARTDIRECTHER.COM︎︎︎ COPYWRITHER.COM︎︎︎

For the week of IWD, we received countless of positive responses from people in the industry, both local and overseas, and were met with many thoughtful messages from our fellow female creatives who showed their appreciation. We even got as far as a newsletter feature on Muse by Clio!

Since then, the repositories have not only continued to grow but recruiters and agencies have been actively looking for talents through the sites. Through this, we hope to close the gender gap in the creative industry, one portfolio at a time.


“What a great initiative to help female talent in our industry! Please bookmark it for your current and future opportunities.”- CCO Asia at VMLY&R

“Brilliant idea and hugely useful when looking for great talent, well done!” - VP & GCD at Jack Morton Worldwide

“When my artdirecther sent me the link and said "It
's you!" I had no idea what this was. But when I saw my name I was thrilled. So that's the feeling of being seen.” - Copywriter at TBWA/Singapore


2021
Writer Audrey Chia
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