ArtdirectHER/CopywritHER

International Women’s Day
Initiative


“If we want to change the present state of female representation in the advertising industry, we need to start by hiring women.”



On International Women’s Day 2021, Audrey and I launched a repository of women creative portfolios to help them, quite simply, be found.
We highlighted their portfolios on two websites - artdirecther.com & copywrither.com so that agencies and recruiters can easily search for them.


For the week of IWD, we received countless of positive responses from people in the industry, both local and overseas, and were met with many thoughtful messages from our fellow female creatives who showed their appreciation. We even got as far as a newsletter feature on Muse by Clio!


“What a great initiative to help female talent in our industry! Please bookmark it for your current and future opportunities.”CCO Asia at VMLY&R
“When my artdirecther sent me the link and said "It's you!" I had no idea what this was. But when I saw my name I was thrilled. So that's the feeling of being seen.” - Copywriter at TBWA/Singapore
“Brilliant idea and hugely useful when looking for great talent, well done!”
- VP & GCD at Jack Morton Worldwide




Since then, the repositories have not only continued to grow but recruiters and agencies have been actively looking for talents through the sites. Through this, we hope to close the gender gap in the creative industry, one portfolio at a time.



Click next for more work. Or else, ta-ta!